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Retention rate - the story about return customers. It is easy to understand that the cost to convert new customers exceeds the cost to maintain customer relationship to make them become return customers. In digital marketing, a page is…

What is seeding in marketing? Seeding is a vital part of digital marketing. Like the word meaning itself, seeding in marketing is similar to seeding in agriculture to get fruits in the future. The message you deliver is a seed and you…

You are running Facebook ad campaigns, but the results are not good while spending a lot of budget, effort and time on it? Statistics show that marketers are wasting more than half of the cost on ad campaigns because of various reasons such…

As the next part of creatives series, in this article, AdCoffee will provide you the deep understanding about the power behind any effective ads, Ad Creative Guru. WHY do you need to be a creative guru or recruit a creative guru?…

How to write great content for advertising has been one of the first questions for marketers. It is always the pain point for them as it is hard for technologies to touch in the room like that. Even the technologies support marketers to…

Many beginners in Facebook Ads spend a lot of budget on it, however, no result is generated. You are depressed and frustrated. Please keep calm and review your ads to find problems. Your ads do not work because of problems/mistakes as…

Do you know Facebook ads headlines play an important role in the success of your advertising campaign? According to official statistics, it accounts for about 80% of the success of a certain Facebook ad. Users only spend about one second…

Take a look at key metrics of performance to know how users engage with your ads. From that, take action to optimize your ads for more effective advertising campaigns. CTR For digital marketers in general and Facebook marketers in…

For many marketers, especially newbies in Facebook targeting , the broader audience seems to drive more results. Who target audience is is not important but the scale of audience. Many targets whatever they think it is effective and more is…

As a marketer, you are aware that Facebook always put a priority on user experience no matter what changes have been implemented. As a result, that means you need to keep in mind and optimize your ad text to reach a higher rate and to…